Bundled Business Package


Telstra was faced with unprecedented challenges in driving customer loyalty and revenue growth within their existing 690,000 Small to Medium Enterprise (SME) segment. At the time, the telecommunication landscape in Australia was entering a new era in competition, giving SMEs a broader range of alternative service providers to choose from.

Telstra recognised that a change was needed to reinvigorate revenue, continue growing and to develop a new point of differentiation, through a new ‘packaging’ solution paradigm for mass market SMEs.

BRYK Group’s team managed the outcomes of eight initiatives covering delivery of business solutions impacting 25 applications, to be delivered over two years. Specifically, the team managed the outcomes of each of the eight projects through the application enhancement delivery cycle including:

  • Requirements development – workshopping with business
  • Requirements development – workshopping with business
  • Solution impacts assessment – with architects
  • Requirements assessment – with impacted IT work streams
  • Solution detailed design – with architects
  • Detailed requirements – with business
  • Detailed design
  • Vendor estimates
  • Support design & build